Lingerie fashion is fashion which focuses on products that are intimate and create a very personal experience. The designs come with attention to detail, and love of fabrics and some very personal insights. Lingerie can make its wearer feel almost anything, from purely comfortable and at ease, to confident, sensual or outrageously sexy - so the lingerie we choose is really an expression of our personal style.
For centuries, lingerie fashion has been limited to the private and more intimate sphere. It is only in recent history that we have been getting more of a glimpse of the style and fashion that lies underneath outerwear, as straps are shown openly or trousers are worn below the waist, or a bra lining is part of low-cut neckline styling. In a nutshell, the fashion underneath is increasingly becoming part of the fashion of the outside.
Nowadays, lingerie is more than the comfortable, shaping garment hidden underneath your clothes, or a garment of seduction designed for some very personal style in the spotlight. Lingerie has never been more subject to fashion than today and, in turn, has influenced fashion.
